We are the sons and daughters of people who risked life and limb to come to America and make it the greatest beacon of freedom the world has ever seen. We refuse to let the fire of freedom be extinguished, because we agree with Washington that:

...a free man contending for liberty on his own ground is superior to any slavish mercenary [or bureaucrat!] on earth.

We are, in short, freedom entrepreneurs. We invite you to apply to the School of Persuasion and help us help each other become more than freedom entrepreneurs: let us become successful ones.

So who are we at the Leadership Program of the Rockies to think we can train persuasive advocates for freedom? What experience does LPR bring to the table in building a School of Persuasion?

First, the School of Persuasion is a project of LPR, which has been teaching the principles of freedom to future leaders for nearly a quarter of a century. We understand the challenges of understanding freedom and helping others understand the same. We have refined a curriculum of literature, lectures, activities and ideas that explain the lessons of free society. Those lessons of freedom will inform the School of Persuasion as we exercise and perfect the arts of persuasion.

Second, the School of Persuasion will draw upon the talents and expertise of top-tier consultants, advisors, and scholars in the areas of media training and communications strategies, fundraising, opposition research, database development, and other areas necessary for building effective, persuasive, winning strategies and successful projects.

Success in any venture, whether in politics, business, or other areas, always requires the united effort of people. No general can achieve military victory without the cooperation of commanders and soldiers. No business can profitably market and sell a product without the cooperation of a business team who want to sell, and consumers who agree to buy. No man or woman can be elected to office without the cooperation of paid and volunteer help, not to mention the citizens who must agree to cast a favorable vote.

What is the one key element in moving people toward a common goal? The answer: Persuasion. Those who can speak and write and organize people and resources in ways that persuade others are more successful than those who cannot. In large measure, those who can persuade others determine the fate of events and the course of history.

Graduates of the Leadership Program of the Rockies form a distinct and potent legion for liberty. So the question is: What are you doing with your talents and learning? Are you doing everything you can to recover and advance freedom in America?

We have watched countless men and women of good intentions get elected, and then fail us. People who talked a good game in primary and even general elections, just couldn’t get over the finish line when it came to expanding freedom and reigning in the scope and size of big government. Why did they fail? Answer: they were not persuasive in explaining to their fellow citizens why the risks of freedom are preferable to the supposed security of slavery.

But you, the graduates of LPR, know what’s important. You know the principles of freedom, and why it is better to be a free citizen than a client of the welfare state. So we invite you, we challenge you, to take your skills to the next level and apply for the new School of Persuasion and help us recover the freedom we stand to lose.